龙腾飞舞，威力十足。在2023-2024跨年夜，闽越水镇“当燃有你跨年音乐嘉年华”现场人潮涌动，百威龙运小分队随着动感国乐活力现身，将非遗舞龙与国潮街舞完美融合，传统与现代的巧妙碰撞吸引无数游客驻足观赏，拍照分享。

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12月31日，“当燃有你跨年音乐嘉年华”将两日来的跨年活动推向高潮，万人齐聚跨年夜，在轮番上演的音乐盛宴里迈进新年，百万烟花与古色古香的水镇风景相融，营造出独一无二的国风奇妙夜。夜幕之下，耀眼的百威阵营和音乐嘉年华舞台对望，开辟出一片亮眼的红色天地。

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百威家族齐上阵，为现场观众传递新一年的百威能量。现场购酒即可获得限量龙年定制礼，威龙红包，威龙扑克，新年龙灯等喜庆新年礼赢得了广大消费者的喜爱。

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在产品设计上，百威亦紧跟时代审美，结合龙年完成了时尚大气的巧妙设计。百威铝罐上新限定包装，采用红蓝撞色，让祥龙环于瓶身，带来专属百威的新年祝福。在音乐嘉年华酷炫的百威吧台上，游客朋友们可以开启新年第一罐百威，就此开启新一年的好运连连。

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四大品牌还设置了专属互动区，邀请游客打卡挑战一展神威。在百威展区，挑战节奏游戏即可获得百威新年周边；百威黑金展区的臂力大pk引来诸多游客参与，奖品威龙花灯和百威好运连连扇让大家爱不释手。

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百威金尊的金色麦田依旧闪耀，单一品种麦芽的清香广受消费者好评；在魄斯展区，参加迷宫游戏也可以带走百威龙年定制礼品，带走新年大展“红”运的好寓意。

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不时出现的百威龙运小分队让跨年音乐嘉年华现场高潮迭起，现场游客纷纷掏出手机记录下威龙起舞的精彩瞬间。灵活矫健的威龙舞动起非遗的时尚潮流，舞动着经典的百威“红”，也舞动出满满的新年活力，为甲辰龙年呐喊助威。

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作为“当燃有你跨年音乐嘉年华”不可或缺的一站，百威展区成为现场游客的能量补给空间和好运派送站，不断涌动的人流和此起彼伏的清脆开罐声表达着消费者们的认可：这个跨年夜收获颇丰，收获音乐，收获欢乐，也收获了“百威开年 好运连连”的美好祝福。

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