如何使用WordPress创建像Fiverr这样的微工作网站
Recently one of our readers asked if it was possible to create a Fiverr like website using WordPress?
最近，我们的一位读者问是否可以使用WordPress创建类似Fiverr的网站？
Making a niche micro-job website has become a popular online business idea because it is easy to start, quick to monetize, and has low overhead.
制作利基微型职位网站已成为一种流行的在线商业想法，因为它易于启动，货币化且开销较低。
A recent study showed that in 2018, more than 36% of US workers made money by freelancing their services online. That’s 1 in every 3 working s in the United States.
最近的一项研究表明，2018年，超过36％的美国工人通过在线自由提供服务来赚钱。 在美国，每3个工作的成年人中就有1个。
Online job marketplaces like Upwork and Fiverr help connect those freelancers to employers for a all fee. However, they are not alone, there are many other micro-job websites built to cater to specific niches and industries.
在线工作市场(如Upwork和Fiverr)可帮助将这些自由职业者与雇主联系起来，只需支付少量费用。 但是，并非只有一个，还有许多其他微型职位网站可以满足特定的细分市场和行业需求。
In this article, we will show you how to easily create a micro-job website like Fiverr with WordPress without any coding knowledge.
在本文中，我们将向您展示如何在没有任何编码知识的情况下使用WordPress轻松创建一个像Fiverr这样的微型职位网站。
使用WordPress启动自己的Fiverr克隆和微型职位网站需要做一些事情。
First, you need to make sure that you are using the right platform. To build a micro-job website, you will need a self-hosted WordPress.org website (see: WordPress.com vs WordPress.org for more details).
首先，您需要确保使用正确的平台 。 要构建微型职位网站，您将需要一个自托管的WordPress.org网站(有关更多详细信息，请参阅： WordPress.com与WordPress.org )。
To start a WordPress site, you will need the following things:
要启动WordPress网站，您将需要以下内容：
- A domain name (This will be your website’s address. For example, wpbeginner.com) 域名(这是您的网站地址。例如，wpbeginner.com)
- A WordPress hosting account (This is where your website’s files are stored) WordPress托管帐户(这是您网站文件的存储位置)
- SSL Certificate (You need this to accept online payments) SSL证书(您需要此证书才能接受在线付款)
- A Micro-Job addon and theme Micro-Job插件和主题
The set up will take less than 40 minutes, and we will walk you through every step.
设置将花费不到40分钟的时间，我们将逐步引导您完成所有步骤。
Here are the steps you’ll take to make a job marketplace like Fiverr with WordPress.
这是您要使用WordPress打造诸如Fiverr这样的工作市场的步骤。
- Setting up WordPress设置WordPress
- Setting up a micro-job website with WordPress用WordPress建立一个微型工作网站
- Selecting payment methods and packages选择付款方式和套餐
- Changing branding and website content更改品牌和网站内容
- Testing your micro-job website测试您的微型职位网站
- Managing your micro-job website管理您的微型职位网站
- Resources to grow your micro-job website开发您的微型职位网站的资源
Are you ready? Let’s get started.
你准备好了吗？ 让我们开始吧。
步骤1.设置WordPress (Step 1. Setting up WordPress)
To install WordPress, you need a WordPress hosting account domain name, and a SSL certificate.
要安装WordPress，您需要一个WordPress托管帐户域名和一个SSL证书。
Normally a domain name costs $14.99 / year, SSL certificate $69.99 / year, and WordPress hosting would cost you $7.99 / month.
通常，一个域名的费用为每年14.99美元，SSL证书的费用为每年69.99美元，而WordPress托管费用为每月7.99美元。
This sounds like a lot of money if you are just starting out.
如果您刚开始，这听起来像很多钱。
Luckily, our friends at Bluehost are offering WPBeginner users a free domain, free SSL, and 60% off on WordPress hosting.
幸运的是，我们在Bluehost的朋友为WPBeginner用户提供了一个免费域，免费SSL和WordPress托管60％的折扣。
Basically, you can get started for as low as $2.75/month.
基本上，您可以每月低至$ 2.75入门。
Bluehost is one of the largest web hosting companies in the world and an officially recommended WordPress hosting provider.
Bluehost是世界上最大的网络托管公司之一，也是官方推荐的WordPress托管提供商。
If for some reason you don’t want to use Bluehost, then you can take a look at our list of the top WordPress hosting companies.
如果由于某些原因您不想使用Bluehost ，那么您可以查看我们的WordPress顶级托管公司列表。
Once you have purchased hosting, head over to our guide on how to make a website for step by step setup instructions.
购买主机后，请转到我们的指南， 了解如何制作网站以逐步进行设置说明。
Bluehost will automatically install WordPress for you when you signup. You can log in to your WordPress admin dashboard directly from your hosting account.
注册后，Bluehost会自动为您安装WordPress。 您可以直接从托管帐户登录WordPress管理控制台。
现在，您已经安装了WordPress，现在该使用微型工作主题将微型工作引擎功能添加到WordPress站点了。
First thing you need to do is install and activate the Microjob Engine theme. For detailed instructions, see our beginner’s guide on how to install a WordPress theme.
您需要做的第一件事是安装并激活Microjob Engine主题。 有关详细说明，请参阅有关如何安装WordPress主题的新手指南。
Microjob Engine is an app-theme, which means that it is designed to be an app with complete backend and front-end functionality.
Microjob Engine是一个应用程序主题，这意味着它旨在成为具有完整后端和前端功能的应用程序。
Once you have activated the theme, you will be redirected to the theme’s welcome page. On this screen, you will need to enter your license key which you can find under your EngineThemes’ account.
激活主题后，您将被重定向到主题的欢迎页面。 在此屏幕上，您将需要输入您的许可证密钥，您可以在EngineThemes的帐户下找到该许可证密钥。
接下来，您需要单击“安装演示”按钮以导入并设置演示网站。 这将使您能够快速设置网站，使其看起来完全像演示一样。 然后，您可以用自己的内容替换内容。
MicrojobEngine comes with two skins to choose from. Once you have imported the demo data, you can select one of the skins to use on your website.
MicrojobEngine带有两种外观可供选择。 导入演示数据后，您可以选择一种要在您的网站上使用的皮肤。
现在已经像主题演示一样设置了您的网站。 您可以访问您的网站以查看其运行情况。
Microjob Engine可以与PayPal和2Checkout配合使用。 您可以购买插件来添加其他信用卡支付，例如Authorize.net，PayU，PayStack和Stripe。
You can setup your preferred payment gateway by visiting the Engine Settings » Payment Gateways page in your WordPress admin area.
您可以通过访问WordPress管理区域中的引擎设置»付款页面来设置首选的付款。
包装说明
Microjob engine allows you to earn money in two ways:
Microjob引擎使您可以通过两种方式赚钱：
- You can get a commission when a job is finished 工作完成后，您可以获得佣金
- You can sell packages allowing users to submit gigs for a certain amount. 您可以出售允许用户提交一定数量演出的软件包。
Setting a payment barrier right from the beginning may prevent some users from signing up, but it will also help keep the spam away.
从一开始就设置付款障碍可能会阻止某些用户注册，但是这也有助于避免垃圾邮件。
On the other hand, enabling free job posting will help you attract more freelancers to your website.
另一方面，启用免费职位发布将帮助您吸引更多自由职业者到您的网站。
You can always change the settings once your website starts getting enough attention from both freelancers and employers.
一旦您的网站开始受到自由职业者和雇主的足够重视，您就可以随时更改设置。
To set up these options, you need to visit the Engine Settings » Theme Options page and click on the Payment Type tab.
要设置这些选项，您需要访问引擎设置»主题选项页面，然后单击付款类型标签。
在这里，您可以启用或禁用免费发布。 如果禁用免费发布，则可以添加自由职业者可以购买的软件包以提交其报价。
步骤4.更改品牌和网站内容 (Step 4. Changing Branding and Website Content)
Next, you would want to change the branding and content to make it your own. You can do this by going to Appearance » Customize page where you can change the theme settings with a live preview.
接下来，您需要更改品牌和内容以使其成为自己的品牌。 您可以转到外观»自定义页面来进行此操作，您可以在其中通过实时预览更改主题设置。
花点时间浏览各种选项，然后根据自己的喜好进行调整。 在退出定制程序之前，请不要忘记单击顶部的“发布”按钮以保存更改。
步骤5.测试您的Micro-Job网站 (Step 5. Testing Your Micro-Job Website)
设置主题之后，就该彻底测试网站的每个角落了。
Open your website in a new tab and try to use it as regular users. Start by posting an ad as a freelancer.
在新标签页中打开您的网站，然后尝试以普通用户的身份使用它。 首先以自由职业者的身份发布广告。
After that, browse your website as an employer by testing job listings and hiring a service.
之后，通过测试职位列表并雇用服务来浏览您作为雇主的网站。
Each user on your website whether freelancer or employer will get their own profile page. Freelancer profiles will show their details, bio, recent gigs, and ratings.
您网站上的每个用户，无论是自由职业者还是雇主，都将获得他们自己的个人资料页面。 Freelancer的个人资料将显示其详细信息，简历，近期演出和评级。
每个用户还将能够从自定义仪表板管理其帐户。 这是他们所有聊天，消息和作业的显示位置。
您可能还需要确保您和您的用户可以从您的网站接收电子邮件通知。 有时WordPress网站会遇到电子邮件传递问题。 您可以查看有关如何修复WordPress不发送电子邮件问题的指南 。
步骤6.管理您的微工作站点 (Step 6. Managing Your Micro-Job Site)
Even though your users (both freelancers and employers) wouldn’t need to visit the WordPress admin area, you will still manage all aspects of your website from the WordPress dashboard.
即使您的用户(自由职业者和雇主)都不需要访问WordPress管理区域 ，您仍然可以从WordPress仪表板管理网站的所有方面。
You can see all orders placed on your micro-job site by visiting Engine Settings » Orders.
您可以通过访问引擎设置»订单来查看放置在微型职位网站上的所有订单 。
它还带有针对已完成工作的审核系统。
You can also see finished jobs that need to be verified by visiting Jobs Verification page. From here you can approve, keep pending, decline, or verify a job status.
您还可以通过访问“ 作业验证”页面查看需要验证的完成的作业。 在这里，您可以批准，保留待处理，拒绝或验证工作状态。
Once approved, the freelancer will be able to withdraw their money.
一旦获得批准，自由职业者将能够提取他们的钱。
要查看所有提款活动，您需要访问引擎设置»提款选项卡。 在此页面上，您将看到提取收入的自由职业者列表。
您可以从WordPress网站的管理区域管理所有网站功能，甚至可以窥视用户之间的对话。
This helps make sure that freelancers are not insisting on clients to use other unverifiable payment methods. It also helps during the dispute resolution between freelancers and employers.
这有助于确保自由职业者不会坚持要求客户使用其他无法验证的付款方式。 在自由职业者和雇主之间的争端解决期间，它也有帮助。
步骤7.扩大您的Micro Job网站的资源 (Step 7. Resources to Grow your Micro Job Website)
Once your website is up and running, you would need to learn how to grow it and make more money. Let’s look at some of the resources that you can use to achieve these goals.
网站启动并运行后，您将需要学习如何发展它并赚更多钱。 让我们看一些可用于实现这些目标的资源。
1. Extend your website
1.扩展您的网站
Using WordPress gives you access to thousands of free and paid plugins. These plugins are like apps for your WordPress website.
使用WordPress可让您访问成千上万的免费和付费插件。 这些插件就像您的WordPress网站的应用程序。
You can use plugins to add new features to your job marketplace and grow your business.
您可以使用插件向工作市场添加新功能并发展业务。
However with over 55,000+ plugins available, how do you know which plugins you should install?
但是，随着可用的超过55,000个插件，您如何知道应该安装哪些插件？
Don’t worry we got you covered. See our expert-pick of the essential WordPress plugins that every WordPress site should use.
别担心，我们会被您覆盖。 请参阅我们精选的每个WordPress网站都应使用的基本WordPress插件 。
2. Marketing your job marketplace
2.营销您的工作市场
Next, you will need to learn a little bit of SEO. Follow the instructions in our step by step WordPress SEO guide for beginners to get traffic from search engines.
接下来，您将需要学习一些SEO。 请按照WordPress SEO分步指南中的说明进行操作，以供初学者从搜索引擎获取流量。
Once you start getting some traffic, you need to know where your users are coming from and what they do on your site. This information helps you make informed decisions about growing your business.
一旦开始获得一些流量，就需要知道用户来自何处以及他们在您网站上的工作。 此信息可帮助您做出有关发展业务的明智决定。
This is where you’ll need MonsterInsights. It helps you install Google ytics on your website. Most importantly it shows easy to understand traffic reports right inside your WordPress dashboard.
这是您需要MonsterInsights的地方 。 它可以帮助您在网站上安装Google ytics(分析) 。 最重要的是，它显示了易于理解的WordPress仪表板内部的流量报告。
3. Performance
3.表现
Microjob Engine is a powerful app theme with tons of cool features. However, as your website grows, it can be quite heavy on your servers.
Microjob Engine是一款功能强大的应用程序主题，具有大量的炫酷功能。 但是，随着网站的发展，服务器上的负载可能会非常大。
To make sure your site performs well, you need to optimize WordPress performance and speed.
为了确保您的网站运行良好，您需要优化WordPress的性能和速度 。
As your site grows you will run out of shared hosting resources. In that case, you will need to upgrade to a managed WordPress hosting or VPS hosting.
随着网站的增长，共享托管资源将用完。 在这种情况下，您将需要升级到托管WordPress托管或VPS托管 。
We hope this article helped you learn how to easily create a micro-job site in WordPress. You may also want to see our guide on how to increase your website traffic.
我们希望本文能帮助您学习如何轻松地在WordPress中创建微型职位网站。 您可能还希望查看有关如何增加网站流量的指南 。
If you liked this article, then please subscribe to our Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
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